Twitter Ad
Billboard
Campaign
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Back to School Immunizations
Identifying the issue
The campaign began with recognizing the annual problem of a last-minute rush of caregivers seeking immunizations for their children right before the school year starts. This rush often resulted in overcrowded clinics and increased pressure on the department.
The primary focus of the campaign was to encourage caregivers to bring their children for immunizations early, rather than waiting until the last minute when appointments are filled up and the start of school is imminent.
The campaign was designed with specific graphics and color palettes to ensure a consistent and recognizable visual identity. The main graphic typography included Open Sans Extra Bold and Open Sans Semi Bold, while the color palette featured bright, attention-grabbing colors (e.g., #FFF200 and #64C9D9).
Various promotional materials were developed to support the campaign, including social media posts, magazine ads, billboards, flyers, and web banners. These materials aimed to reach a broad audience and remind caregivers to schedule immunizations early.
By following these steps, the campaign aimed to mitigate the yearly rush for immunizations, thereby ensuring that children are protected against vaccine-preventable diseases in a timely manner and reducing the burden on healthcare providers
What We do
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Implementation and Collateral
01.
Marketing Materials
Print materials to promote the program.
Digital Assets
Website elements and social media graphics to engage with the online audience.
02.
Educational Resources
Informational pamphlets and guides to support participants in the program.
03.
Event Flyers
Web Banners
Magazine Ad
Interested
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